Several factors determine the ranking of your website on the search engine results pages . This includes site accessibility, page speed, optimized content, keywords, title tags, alternative text – the list goes on. Images, videos, and other multimedia can reduce the bounce rate and increase time on your site, which are two critical factors for user interaction ratings.

An increasingly popular SEO element on the page is the practice of incorporating structured data or schema marking code. However, to be clear, the scheme is not a ranking factor for search engines. The scheme can be useful for search engines and makes their result more striking. When appropriate, it can help improve the click rate on your site and is good for e-commerce sites. SEO on the page (also known as “SEO on the site”) is the practice of optimizing website content for search engines and users.

What’s the point of optimizing your content if users just bounce while waiting for it to load? Google’s page speed insight tool provides more information about your website’s page speed score and how to improve it. Make sure the information in your message is well structured and make sure you use the correct headers tags to display a consistent information hierarchy – H1, H2, H3, H4 etc.

Commands like “noindex” and “nofollow” are used as commands and hints for Google and can help you understand which links are important to your site and which are not. Content is still king, but optimizing your content means a mix of on-page techniques designed to match what people actually want when starting their online search. To best optimize your site, you need to understand SEO good practices on the page, including content, SEO technical, mobile friendliness and more. You want search engine URLs, so it’s best to keep them shorter and in line with the subject and keyword of your page.

This is also beneficial for users as they can instantly see what your page is about. It is best not to use symbols or spaces in your URLs, but hyphens are suitable in between. It helps display the page hierarchy and describes the architecture of your site to both users and search engines.

The SEO on the page tries to optimize the things you have control over and that you can change on your own website. Alt image text helps screen reading tools describe images to visually impaired readers and allows search engine bots SEO Design Chicago to crawl and better classify your website. It is also another good way to get some keywords in your post, however you need to make sure that the main images on every page of your site use alt tags to properly describe the content.