In the world of business development and branding, the transition to digital technology is a feverish activity. So, what is digital marketing and how can we use it to grow our business?
Defining digital marketing
Digital marketing is about advertising and promoting business and their brands through digital media channels. Digital media now include websites, social networks, radio, television, mobile phones and even traditional non-digital media such as billboards and road signs. In fact, all marketing materials delivered electronically are considered digital marketing.
As a result, only various forms of personal marketing (P2P), print advertising and direct marketing remain outside the scope of digital marketing. Even then, print advertising, direct mail, print catalogues, billboards and posters begin to connect with their digital counterparts. With things like URLs, zR codes, web banners, online directories and text codes, traditional marketing and advertising are almost always associated with digital marketing.
Why focus on digital media?
The transition to digital media is carried out by marketing agencies, entrepreneurs and consumers. The growing demand for measurable results makes digital advertising a dream for a digital marketing agency. Most digital media, including websites, social media and mobile advertising, are much easier to monitor than traditional marketing media such as print advertising.
Many forms of digital advertising are very inexpensive for entrepreneurs. Online presence, customer participation in social media discussions and email marketing are low-cost alternatives to print advertising and direct mail. These digital channels are available to businesses of all sizes and help create a level playing field for startups, small businesses and independent consultants looking for new business.
Use digital media to grow your business and brand
No matter the size of your business – from large or small to medium-sized businesses /businesses (SMEs or SMEs) – you can effectively promote your business through low-cost digital channels. At the heart of your marketing efforts will be your website. Invest wisely in your website and make sure it performs the following functions:
Adequately represents your company and your brand (appearance, reporting)
Adequately aligned with your target group
Can be found by users in leading search engines
Relevant and easy to navigate
Offers multiple channels of communication with customers
Connects to other marketing activities
It is recommended that you collaborate with a professional web design company that specializes in web development and search engine optimization. Because your website is the base that all other digital channels will run, it should be seen as one of the biggest investments in your business.
Once you’ve completed your website, the next step is to launch monthly or two-month email campaigns and connect with customers through social media. If you have a really limited budget, these efforts can be made on their own (someone with the right knowledge) or at a low cost by a third-party digital marketing agency. Make sure that all your efforts will bring your customers back to your website, where they can fully interact with your business, products and services, and select channels through which they will contact you.
If you want to become aggressive in search marketing, you can set aside digital marketing money for search engine optimization and pay-per-click advertising. Nowadays, many companies rely heavily on online presence to attract new customers. There is a common misconception among business owners that having a website means that customers will find it. No. Your site should be built with specific keywords and phrases, metadata, page content, and binding strategies that will allow it to reach the top of search results.