Visitors to your site can be greeted with a well-presented front-of-house, which should include a professional-looking entry mat complete with your logo. This can be done before the visitors talk to workers or even make it to the reception desk. The following are the top five ways in which a strategically positioned, high-quality, and branded mat may be of use to your company:
Initial Impression
When entering your place of business, the first thing that guests and clients will notice is the entry mat. Customers will feel more at ease when entering your establishment if you have a professional-looking mat that has been cleaned recently and is trendy.
A custom-made logo mat will seem more eye-catching and welcoming than a conventional plain mat, giving the consumer a more favorable initial impression of the business. Because logo mats are often built to order, you have the opportunity to choose the precise size that will look just great in your entryway, improving the feeling of professionalism in your establishment.
Brand Reinforcement
A logo floor mat may assist in unifying your identity, increasing visibility among customers and visitors. Your firm’s brand is the non-human representation of the organization. If it is consistently reinforced in positive ways, it has the potential to become an essential component of the marketing strategy for your company.
You may differentiate yourself from your neighbors by using an outdoor logo-branded mat, which can also be a wonderful compliment to the signs you use and can help you stand out from the crowd. Remember that individuals tend to look down rather frequently as they walk and that this is an opportunity for your brand to be seen.
Maintaining A Clean And Dry Floor
A top-quality logo-branded mat should still act as an entry mat, meaning it should be able to dry and clean visitors’ shoes as they walk over it. This helps to keep your floors cleaner and drier, which, once again, enhances the atmosphere and first impressions and reduces the possibility of potentially disastrous and costly slips and falls.
In this situation, a decent rule of thumb is to get a mat that is at least 80 centimeters deep and has a width that is at least as broad as or wider than your entrance. Because of this, it will be possible for most individuals to take natural steps with both feet on the mat without having to stop their stride.
Worth Every Penny Spent
Even in the most demanding and high-traffic commercial situations, a logo-branded mat of professional quality will survive for many years (usually five or more). This is true even in the most demanding commercial environments. Nitrile rubber backing, a multi-year guarantee, and easy cleaning instructions are all characteristics of a mat that is of high quality and will last for a long time.
If you are putting on an entrance mat anyway (which you should certainly do), it is worth investing more in customized entry mats to extend your branding to the entranceway. This will help to create a more positive first impression of your business.
Off-Site Use
Take your branded mat with you when you go to trade fairs, demos, or even just for in-store promotions so that you can add a little bit of professional flare everywhere you go. Most mat manufacturers also stock thinner, more cost-effective logo mats that are ideal for this application. These mats may truly help your booth or presentation stand out from the rest of the crowd.
No rule says you have to restrict yourself to only your company logo. You can modify your mat to correspond with a certain event, such as the introduction of a new product, the commemoration of a significant achievement, the running of a special promotion, or the simple desire to draw attention to a specific facet of the service or product that you offer.
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