15 Website Design Tips: How To Create An Effective Business Website That Drives Growth

Fortunately, most web hosting services offer a variety of different software packages and integrations. If you’re a startup on a very small budget, or if you just want a simple site with few features, you can get away with using most website builders. However, if you want an attractive website that allows you to design it based on a long list of specifications, you’ll probably limit it to WordPress and HubSpot. Not only that, but even before people are ready to make a purchase, they start looking online for solutions to whatever ailments they experience. And when your target audience goes to Google to search for what you offer, you definitely want to appear on search engine results pages. And the only way this can happen is if you have a good business website, one that provides valuable content and follows search engine optimization best practices.

Read more about the best color combinations for DIY websites here. For best results, implement as many of the tips above as possible. And don’t forget to test the functionality of your site before it’s published. A broken site isn’t easy to use, nor will it help your site rank high in search engines. You can check the speed of your site using Google’s Speed Scorecard. You can even estimate that the impact on revenue is to increase the speed of your site, using the Google Impact Calculator.

Either way, you need to present relevant information that engages your prospects, gives them something of value, and builds their confidence in their experience. Don’t forget about search engine optimization and search engine marketing. SEO and SEM are highly specialized areas and require a significant investment of time to learn. But SEO and/or SEM campaigns can provide great leverage to small businesses and shouldn’t be ignored as a result. There are literally thousands of qualified professionals who can help you with this, and properly executing your SEO/SEM strategy will have a huge impact on the success of your site. The compromise I normally recommend is a “virtual private server” hosting plan that offers the best of both worlds.

But just because it’s easy doesn’t mean it’s the right way to go. We have a lot of experience in this area, we know what to do and what to avoid. Based on our experiences, Hostinger with WordPress is the best way to get started. Many website builders offer the necessary tools to create an online portfolio at an affordable price.

Make it as easy as possible for them by including product and/or service pages that display all the useful features and contain relevant information. If you offer multiple similar options, it’s also helpful to include comparison tables so they can study the products side by side instead of jumping back and forth between pages. Now that you’ve read the tips, it’s time to put them into action! Start by making a list of the most important things you want your website to achieve.

Remember reading somewhere on this page about people connecting to the internet from their phones? Well, not only is this essential for a good user experience, Google and other search engines also take it into account when ranking sites. Because if your site is optimized for all screen sizes, the more people will visit the site and the more people will visit the site, the higher the rank.

And while your homepage has little content above fold, it still contains search-intensive keywords, such as SaaS, onboarding, and training. Our researchers ran great user tests and found that most people consider Wix to be the easiest website builder to use. It has a super simple drag-and-drop style editor that makes creating pages, editing text, adding images, and more a breeze. It offers some really simple features that make putting your website live as easy as possible. It even has a dedicated mobile editor view, so you can make sure your site is up and running on smartphones and laptops. After clicking “Add New”, you will be redirected to the publisher’s page where you can start creating your message.

If you want to rank high in search engine results and encourage people to keep coming back to your site, you should update your website with new, relevant content as often as possible. Going with Bluehost can be a good idea if you’re on a budget, as they offer shared hosting plans starting at $13 per month. SiteGround is another good option, and they offer compare hosting shared hosting plans starting at around $5 per month. Their plan also includes a free domain name registration when you set up a hosting account with them. Consider embedding a blog that focuses on pet grooming on the site to improve your search engine rankings. With so many people owning pets these days, this website idea can help you make a lot of money.

But if your business hasn’t seen any of the results you want after 3 months, it’s time to reevaluate your site. Review the statistics for each page to identify possible reasons. Review all the elements described above and talk to an experienced web design team to find out how to move forward. To do this, a software program is used to follow all links to other pages. This happens every time you create a new web page or update an existing web page. Add internal links to help search engines identify your site’s architecture and use descriptive text that lets the reader know what kind of content they’ll find if they click on it.

WordPress also offers a selection of page builder plugins and portfolio themes to streamline your work. And if you’re just starting to build a portfolio, you can start your journey with Hostinger’s free website hosting and upgrade it in the future. First, start by creating blog posts that put specific products and services in a good light and make sure the affiliate link is accessible. Before we go any further, we need to discuss integrating ecommerce into your website. If you’re planning to sell a product or service, this is an essential part of the website building process that can’t be ignored.